Managing your Google Ads account can be a complex task, especially if you’re handling campaigns on a large scale. By adding a PPC agency as a user to your Google Ads account, you’ll gain expert insights, streamline optimizations, and ensure your campaigns are performing at their best. This guide walks you through the entire process, step by step, to make collaboration with your PPC agency effortless.
Why Grant Access to Your PPC Agency on Google Ads?
Collaborating with a PPC agency simplifies the management and optimization of your advertising efforts. Your agency can:
Monitor campaign performance trends.
Adjust bids for higher ROI.
Refine ad targeting strategies.
Provide in-depth reports that guide your business decisions.
Granting access also ensures that your Google Ads account operates efficiently without requiring you to share your personal login details.
Adding Your PPC Agency's Domain to Allowed Domains
Before inviting your PPC agency to access your Google Ads account, it’s important to ensure that their email domain is listed as an allowed domain in your account’s security settings. This extra step ensures that invitations from your account can seamlessly connect with the agency. Follow these steps to add the PPC agency’s email domain:
Step 1 – Log in to Your Google Ads Account
Open a browser and go to Google Ads.
Enter your credentials to access your account.
Step 2 – Navigate to the Security Tab
Once logged in, click on the Tools and Settings icon (it resembles a wrench) located in the upper navigation bar.
Under the Setup column, select Access and Security.
Step 3 – Add the Agency’s Domain to Allowed Domains
Within the Access and Security page, switch to the Security Settings tab.
Scroll down to the section labeled Allowed Domains.
Click the Add Domain button.
Enter the domain for your PPC agency’s email address (e.g., youragencydomain.com).
Confirm by clicking Save.
Step 4 – Verify the Domain Has Been Saved
Double-check the list of allowed domains to make sure the PPC agency’s domain has been successfully added. If you don’t see it, refresh the page and repeat the process.
By adding the PPC agency’s email domain to your Google Ads account, you reduce the risk of invitation issues and ensure smooth communication between your systems.
Preparing Your Google Ads Account for User Access
Once the PPC agency’s email domain has been added, prepare your Google Ads account for user access. Ensure:
You have the email address associated with the PPC agency’s account handy.
Your Google Ads account is active and has no access restrictions.
You have admin access, as only administrators can add or modify user settings.
Following these preparatory steps paves the way for an uninterrupted collaboration process with your PPC agency.
Step-by-Step Guide to Adding Your PPC Agency as a User
Step 1: Log in to Your Google Ads Account
Open your web browser and go to Google Ads.
Use your account credentials to log in.
Make sure you’re logging into the account where the campaigns you want the PPC agency to manage are located.
Step 2: Navigate to Account Settings
Once logged in, click on the Tools and Settings icon (it looks like a wrench)..
Under the “Setup” column, select Access and Security.
This is where you manage all users with access to your account.
Step 3: Invite Your PPC Agency
On the Access and Security page, click the blue + button in the Users tab.
Enter the email address provided by your PPC agency.
Choose a role for the agency:
- Admin (full access, including billing setup and other user management).
- Standard (access to campaigns and reports without billing or user control).
- Read-only (view access without editing).
Click Send Invitation.
Your PPC agency will receive an email prompting them to accept the invitation.
Step 4: Agency Acceptance and Role Assignment
The PPC agency should accept the invitation through their Google Ads account.
Once accepted, log back into your account and confirm their status under the Users tab.
Congratulations! Your PPC agency now has access and can begin managing your campaigns.
Step-by-Step Guide to Adding Your PPC Agency as a User
Limit Admin Roles: Assign admin access sparingly. Your PPC agency typically only needs Standard access unless they manage billing or other users.
Secure Your Data:: Avoid sharing passwords. The invitation process securely adds the agency without compromising account security.
Regularly Review Access: Periodically review who has access to your account and revoke inactive users.
Document Changes:Keep a record of who was added and the role they were assigned for reference.
By following these practices, you’ll maintain control and security of your Google Ads account.
Troubleshooting Common Issues
Invitation Not Received:
Solution 1: Double-check the agency’s email address for typos.
Solution 2: Ask the agency to check their email’s spam or promotions folder.
Error When Sending Invitation
Solution 1: Ensure your account is active with no outstanding payments.
Solution 2: Verify you have admin access.
Agency Unable to Access Campaigns
Solution 1: Check if the invitation was accepted.
Solution 2: Confirm the agency’s role grants adequate permissions.
Key Takeaways and Final Steps
Adding a PPC agency as a user to your Google Ads account allows for professional account management while maintaining account security. Remember:
Only administrators can grant user access.
Assign roles thoughtfully based on the level of control required by the agency.
Revise account access periodically to maintain security.
Once your PPC agency is added as a user, communicate your goals and share any historical data to help them hit the ground running. Effective collaboration is key to achieving your advertising objectives.
If you’ve followed this guide, your PPC agency is now ready to optimize your campaigns and contribute to your business’ growth.
